The Benefits of an Opt-In Website for Your Marketing

by | Marketing

marketing your websiteTo publicize your business, a wonderful tool is an “opt-in” website. Opt-in mainly involves a person has given you their permission to send them emails.

Opting in typically happens when they sign up on your website for a series of emails. An e-newsletter or deals on specific products would be common examples of this series of emails.

You will want to use a double opt-in to be completely sure that the person wants to receive your emails. For the first opt-in, the person fills out a form on your website. The second part of the opt-in happens when the recipient gets an automatic email asking them to click a link to confirm that they wish to sign up.

When creating your email marketing campaign, you want to make sure to use an opt-in lead list. If you send emails to lots of recipients who haven’t opted in is called spamming, and it’s highly unprofessional.

Here is a great sample of an opt-in website: AdoptionHomeStudyReport.com.

Heidi Keefer
Heidi Keefer

Heidi Keefer is a Content Creator for Lifetime Adoption and has 15 years of experience in the field of adoption. An author of thousands of blog posts over the years, Heidi enjoys finding new ways to educate and captivate Lifetime’s ever-growing list of subscribers.

Heidi has a keen eye for misplaced apostrophes, comma splices, and well-turned sentences, which she has put to good use as a contributor to Lifetime’s award-winning blogs. She has written and published hundreds of adoption articles which explore the various facets of domestic infant adoption today.